Lindsay Egmore-Frost
BIO / LINDSAY EGMORE-FROST
Marketing that moves fast, grows brands & breaks into new markets.
Senior marketer helping founder-led and PE-backed brands scale with standout strategies and commercial results. Lindsay is a highly experienced marketer with commercial acumen and entrepreneurial flair. She brings a strategic, yet hands-on approach, to engage customers, grow brands and expand companies.
Proven success with founder-led, PE-backed and high-growth brands like Potts’ Partnership, Pots & Co, HiPP Organic, Plum Baby and a2 Milk. I step in as your external marketing lead to drive brand clarity, market expansion and commercial growth.
What I do:
✦ Fractional / Interim Marketing Director
When your business needs senior marketing leadership, but not the overhead,I step in to drive brand strategy, comms, team effectiveness & results.
✦ Go-to-Market & Retail Expansion
Expert in launching brands into major retailers (UK & US), building omnichannel plans and optimising for sell-through.
✦ Brand & Campaign Strategy
Refining brand architecture, tone of voice, packaging and campaigns - grounded in insight and designed for impact. Drives strategic social media.
✦ International Market Entry (USA)
From product innovation to commercial sell-in, distribution and activation.
Career highlights:
Successfully directed the launch of a premium dessert brand into US Retail, initially via Kroger, achieving mid-category position within 12 weeks and subsequently expanding distribution by +190% to 650+ stores within 12 months.
Led the launch of new SKUs into major UK retailers, including a notable launch into Tesco and a +25% increase in return on sales through sustainable packaging renovation.
10+ years Agency experience managing clients’ business including P&G, Nestlé Purina, Disney World Resorts, Kellogg’s and VSO (awarded 28 industry awards including a D&AD).
Expert in leveraging digital platforms to enhance brand visibility and consumer engagement from launch of beinggirl.com for P&G (adopted as global template) and Nestlé Purina corporate website (largest pet resource of its time) to Little Mix ‘Mixers’ night in’ for teenagers with 8.1m digital reach and +28% volume uplift.
Examples of work
Pots & Co - Social, influencers and partners
Driving advocacy and bringing consumers back to cows’ milk
Little Mix by Collection - Driving WOM amongst teenage girls
HiPP Organic - Supporting parents with infant milks, weaning, skincare and beyond.
Plum Baby - Supporting parents on their weaning journey
Smooth Skin by iPulse - driving WOM and recommendation of a new beauty technology
Pots & Co - Launching a premium dessert brand into US retail
EXAMPLE OF SERVICES
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With a unique blend of strategic insight and creative execution, Lindsay helps companies build, refine and grow brands that truly resonate.
Whether launching into new markets, refreshing an established brand, or building something new, Lindsay can bring clarity, experience and expertise to your brand.
From architecture, positioning and tone of voice to visual identity and executions.
Strategy | Identity | Comms | Activations
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With many years of experience both agency and client-side, Lindsay brings a strategic yet hands-on approach to social media to drive tangible business results. She knows how to create compelling content strategies that build brand love and commercial impact from owned channels to content creator relationships.
Strategy | Engagement | Content production | Channel management | Influencer collabs | Partnership management | Website build and management
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Lindsay aims to create authentic, engaging brand experiences that spark conversation and drive powerful word of mouth. With the help of influencers and content creators, brand partnerships, CRM, ambassador programmes and events - coupled with an understanding of WOM and what drives it, Lindsay helps brands become part of the conversation - both online and IRL.
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With a track record of delivering events from sampling in stores and at food festivals, to large expos and a star-studded launch event, Lindsay brings a strategic and creative approach to events - amplifying brand presence and driving results.
Sampling | Experiential |Trade
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Proven expertise in driving market expansion, particularly in navigating the complexitities of launching into new regions and scaling brands internationally.
Lindsay brings deep, hands-on experience in expanding brands into the US - a market she knows both professionally and personally. She has worked across sales, supply chain and marketing to ensure brand relevance and operational readiness, while also aligning stakeholders from Board level to retail partners.
Her commercial mindset, hands-on approach and ability to integrate quickly make her a strong partner for businesses looking to grow into new markets with speed and impact.
